마케팅학과 Marketing and Communication

• Certificate IV in Marketing and Communications

Course code: BSB42415
CRICOS code: 091162F
Course length: 32 weeks
Pre-requisites: No entry requirements
Career outcomes: direct marketing officer; marketing officer; marketing research assistant; marketing coordinator; public relations officer
Articulation pathway: Diploma of Marketing and Communications; or a range of Diploma level qualifications within the Business Services Training Package
Campus: Main Campus; Brisbane Campus

 

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner. Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.

 

• Diploma of Marketing and Communications​​​​​​​

Course code: BSB52415
CRICOS code: 091163E
Course length: 32 weeks
Pre-requisites: Entry to this qualification is limited to those who have completed all core units in BSB42415 Certificate IV in Marketing and Communication
Career outcomes: marketing manager; marketing team leader; product manager; public relations manager
Articulation pathway: Advanced Diploma of Marketing and Communications
Campus: Main Campus; Brisbane Campus

 

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations, or international marketing

 

• Advanced Diploma of Marketing and Communicatio​​​​​​​

Course code: BSB61315
CRICOS code: 091164D
Course length: 32 weeks
Pre-requisites: Entry to this qualification is limited to those who have completed all core units in BSB52415 Diploma of Marketing and Communication
Career outcomes: marketing director; marketing strategist; national, regional, or global marketing manager
Campus: Main Campus; Brisbane Campus

 

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.